You buy something you love
From a Heartswill store or a partner business. On the Wish Pendant you even choose your price from ₹750.
Why Heartswill
Let's fulfil wishes.
Every day we buy gifts, clothes, trips and treats. Each of those moments already carries a feeling. Heartswill lets that feeling travel further: part of what you pay becomes a heart that reaches a child who needs it, and every heart is counted where anyone can see it.
Buying is emotional. We think it should also be kind and honest about it.
How it works
Simple enough to explain at a dinner table.
Part of it becomes hearts
One heart is ₹50. Everything above cost turns into hearts for a cause you can see, such as shoes for children who walk to school barefoot.
Every heart is counted in public
Each pledge goes on the Heartswill ledger, a record that cannot be quietly edited. When items reach children, the delivery goes on it too.
What makes it different
- Proof, not promises. Pledges and deliveries are written to a public ledger where each entry is chained to the one before it.
- Real causes, real people. The first cause, Karuna, is led by Alinkrita Sharma and run with AnandBodh Foundation.
- No points, no catches. Hearts measure contribution. They cannot be redeemed or exchanged.
- Feelings, made visible. A blown dandelion, a beating heart, a share card: small moments that make giving feel personal.
For businesses: commerce with a heartbeat
Conscious commerce is not a campaign. It is how your customers already want to feel when they buy. Heartswill gives you a simple and honest way to offer it.
Add a heart to every order
Connect your store or booking system and a pledge is recorded each time an order is paid. A refund reverses it.
Show it on your site
One line of code adds a shining badge, a live hearts counter or a make-a-wish moment. Get a widget.
Share the proof
Your customers can see exactly what their purchases did. Ready-made graphics make it easy to tell the story. Share graphics.
Questions
Who runs Heartswill?
Heartswill is run with AnandBodh Foundation.
Where does the money go?
To the cause shown at the time of purchase. Today that is Karuna, which provides footwear to children. It is in its first phase, and every delivery will be recorded on the public ledger as it happens.
What exactly is a heart?
A heart is ₹50 of contribution. It is a way of counting what your purchase carried. It is not a currency and cannot be redeemed.
Can my business join?
Yes. Partners get an ID, live widgets and a simple way to record pledges from paid orders. Become a partner.